WEBSITE ARCHITECTURE & DESIGN
A digital hub inspired by Lipton’s go green philosophy, Unilever
Our challenge was to grow our audience by inspiring them to adopt a healthier way of living and include Lipton Green Tea in their everyday routine.
In order to Establish Lipton’s authority in wellbeing, we proposed the brand to support their effort by providing them with educational information regarding 4 main pillars: Nutrition, Fitness, Beauty and Life Coaching.
We created and designed a digital hub containing content from 4 influencers, who each one of them is an expert in one particular field.
We designed a digital hub inviting users to adopt the philosophy of Green tea.
- Brand Strategy
- Digital Campaigns
- Website Architecture & Design
- Web Development
Typography and Colors
Go green – Mobile View
Following a customer-centered approach, we designed a fully-compatible mobile version
display campaign / social media
We exploit different mediums in order to raise awareness regarding go green philosophy.
Giannis Mpoutas Creative Director