Go Green

WEBSITE ARCHITECTURE & DESIGN

Go Green

The concept

A digital hub inspired by Lipton’s go green philosophy, Unilever

Our challenge was to grow our audience by inspiring them to adopt a healthier way of living and include Lipton Green Tea in their everyday routine.

In order to Establish Lipton’s authority in wellbeing, we proposed the brand to support their effort by providing them with educational information regarding 4 main pillars: Nutrition, Fitness, Beauty and Life Coaching.

We created and designed a digital hub containing content from 4 influencers, who each one of them is an expert in one particular field.

 

VISIT WEBSITE

We designed a digital hub inviting users to adopt the philosophy of Green tea.

  • Brand Strategy
  • Digital Campaigns
  • Website Architecture & Design
  • Web Development
Go green logotype consistent with the brand's philosophy.

Logo

Educational information regarding 4 main pillars: Nutrition, Fitness, Beauty and Life Coaching with content from 4 influencers.
Lipton Go Green, typography and colors significant issues and major factor in the design.

Typography and Colors


Lipton Go Green website. A digital hub inviting users to adopt the philosophy of Green tea.
Lipton Go Green website. The brand supports influencer's effort by providing educational information.
Lipton Go Green website. The nutritionist, Juliana Karnezi  provides healthy nutrition.
Lipton Go Green website. Recipes section with recipes based on green tea.
Lipton Go Green website. Recipes section with recipes based on green tea.
Lipton Go Green website. Contact form.
Lipton Go Green website, product section.
Lipton Go Green website, product section.
Lipton Go Green website. Information about green tea and its benefits.
Lipton Go Green website. Information about green tea and its benefits.
Lipton Go Green. Green Resolutions activation. Contest to improve yourself.

Go green – Mobile View

Following a customer-centered approach, we designed a fully-compatible mobile version

Lipton Go Green, a fully compatible mobile version. Intro page.
Lipton Go Green, a fully compatible mobile version. Menu.
Lipton Go Green, a fully compatible mobile version. Product page.
Lipton Go Green, a fully compatible mobile version. Tip on a page.
Lipton Go Green, a fully compatible mobile version. Life Coaching section.
Lipton Go Green, a fully compatible mobile version. Green tea information page.
Lipton Go Green, a fully compatible mobile version. Green tea information page.

display campaign / social media

We exploit different mediums in order to raise awareness regarding go green philosophy.

Giannis Mpoutas Creative Director