Art of Senses

Digital Campaign

Art of Senses

The concept

A digital campaign for the famous brand of Unilever, Lux

Our challenge was to revive a previously glamorous brand, after a decade of inactive presence in the Greek market.

“When a woman feels beautiful, people around her can sense it”. The talented artist, Vladimir Radibratovic, became inspired from a genuinely beautiful Greek actress, Evaggelia Syriopoulou and painted her handcrafted portrait on camera, using colors extracted by Lux’s flowers.

3 lucky winners had the chance to live the same experience, become the face of the campaign and receive their own handcrafted portrait.

 

VISIT WEBSITE

A cross-platform digital Campaign was created to strengthen Lux’s digital Footprint.

  • Creative Advertising
  • Brand Strategy
  • Digital Campaigns
  • Website Architecture & Design
  • Web Development
  • Video productions
Art of Senses website wireframes. A visual guide that represents the skeletal framework of a website.

Wireframes

Art of Senses logotype consistent with the mood of brand campaign.

Logo


Art of Senses website design. Art of Senses video. The story.
Art of Senses website design. Art of Senses contest.
Art of Senses website design. Contest's Gifts.
Art of Senses website design. Photo Gallery. Vladimir Radibradovic painted Evaggelia's Syriopoulou handcrafted portrait on camera.
Art of Senses website design. Product section.

Evaggelia's Syriopoulou handcrafted portrait by Vladimir Radibradovic
Anna's Vali, handcrafted portrait by Vladimir Radibradovic. One of the tree winners of the Art of Senses contest.
Eva's Theodoridou, handcrafted portrait by Vladimir Radibradovic. One of the tree winners of the Art of Senses contest.
Vassiliki's Panagopoulou, handcrafted portrait by Vladimir Radibradovic. One of the tree winners of the Art of Senses contest.

Art of senses – Mobile View

Following a customer-centered approach, we designed a fully-compatible mobile version

Art of Senses, a fully compatible mobile version. Home page.
Art of Senses, a fully compatible mobile version. Contest registration form.
Art of Senses, a fully compatible mobile version. Gift page.
Art of Senses, a fully compatible mobile version. Product page.
Art of Senses, a fully compatible mobile version. Photo gallery.
Art of Senses, a fully compatible mobile version. Product page.
Art of Senses, a fully compatible mobile version.

Display campaign / Social Media

Innovative forms of advertising were used to promote this campaign on the web.

Giannis Mpoutas Creative Director