Art of Senses
Digital Campaign
The concept
A digital campaign for the famous brand of Unilever, Lux
Our challenge was to revive a previously glamorous brand, after a decade of inactive presence in the Greek market.
“When a woman feels beautiful, people around her can sense it”. The talented artist, Vladimir Radibratovic, became inspired from a genuinely beautiful Greek actress, Evaggelia Syriopoulou and painted her handcrafted portrait on camera, using colors extracted by Lux’s flowers.
3 lucky winners had the chance to live the same experience, become the face of the campaign and receive their own handcrafted portrait.
A cross-platform digital Campaign was created to strengthen Lux’s digital Footprint.
- Creative Advertising
- Brand Strategy
- Digital Campaigns
- Website Architecture & Design
- Web Development
- Video productions
Wireframes
Logo
Display campaign / Social Media
Innovative forms of advertising were used to promote this campaign on the web.
Giannis Mpoutas Creative Director
