Magic meets GOT
During April 2019, Magic ice cream new flavors’ launch coincided with Game of Thrones final season episodes which were awaited with tremendous anticipation and the volume of online searches around the legendary series began to grow. We grabbed the opportunity and we created a series of content related YouTube bumper ads that correlated new Magic Pints to the hottest trending topic by adapting our content, design-wise, to series artwork and aesthetics, by creating different unique and inspiring content familiar to the user.
Integrating the brand harmoniously as part of consumer habit: watching Game of Thrones.
- Creative Advertising
- Brand Strategy
- Digital Campaigns
display campaign / social media
Rightfully, Magic ice cream, as the “king” of true pleasure ascended the Throne!
Giannis Mpoutas, Head of Creative