Όταν δεν σου ανήκει τίποτα -Υ2 - IMBA

Όταν δεν σου ανήκει τίποτα -Υ2

Brand Campaign

Όταν δεν σου ανήκει τίποτα -Υ2

The concept

Following last year’s success, LeasePlan “returns” with an original and creative twist of the campaign “When You Own Nothing, You’re Free to Have Everything” to remind us of the multiple options that leasing offers.

For a 2nd consecutive year, the sense of freedom is “starring”, symbolized by four characters through photorealistic approaches.

A baby, a dog, a caveman and a Tibetan monk, figures with no financial obligations by their very nature, are driving LeasePlan’s new Super Deals to showcase the main massage: “When You Own Nothing, You’re Free to Have Everything”.

 

 

VISIT WEBSITE

The visual communication aims to educate users on leasing, allowing at the same time, a 360° digital strategy based on personalization to unfold.

  • Creative Advertising
  • Digital Campaigns
Leaseplan second campaign.An example of sketches.

SKETCHES

Leaseplan second campaign.An example of sketches.

COLOR PALLETE

Leaseplan second campaign.An example of custom typography.

CUSTOM TYPOGRAPHY