Scandal The Escape

SOCIAL APPS & GAMES

Scandal The Escape

The concept

The first Greek branded escape room in a Facebook environment for Scandal, Unilever

Created to promote a new line of ice cream tastes of a historic brand with a scandalous name, we’ve managed to place thousands of fans inside the lab of the Greek, famous pastry chef.
Users, via interactive elements, such as video and riddles, had the rare opportunity to explore the lab and interact with the quality ingredients of the Scandal – Chocolate Cake taste by solving a mystery, in order to escape!

An innovative game that offered users an immersive online experience.

  • Creative Advertising
  • Brand Strategy
  • Digital Campaigns
  • Social Media Strategy
  • Web Development
  • Video productions
Scandal The Escace. The first Greek branded escape room.

Campaign logo and web application

Scandal The Escace. An innovative game that offered users an immersive online experience.




Scandal The Escace. Look for elements inside the lab, interact with Scandal's ingredients. Solve a mystery, in order to escape!
Scandal The Escace. Look for elements inside the lab, interact with Scandal's ingredients. Solve a mystery, in order to escape!
Scandal The Escace. Look for elements inside the lab, interact with Scandal's ingredients. Solve a mystery, in order to escape!
Scandal The Escace. Look for elements inside the lab, interact with Scandal's ingredients. Solve a mystery, in order to escape!

Scandal The Escace. Look for elements inside the lab, interact with Scandal's ingredients. Solve a mystery, in order to escape!
Scandal The Escace. Look for elements inside the lab, interact with Scandal's ingredients. Solve a mystery, in order to escape!
Scandal The Escace. Winners page announcement & design.
Scandal The Escace. End of contest designs.

display campaign / social media

Native Ads appeared in the biggest Greek websites, adding to the mystery.

Giannis Mpoutas Creative Director

Awards

Platinum Award
Best Integration & Innovation
2017

Gold Award
Best Use of Gamification in Social Media
2017

Gold Award
Best Facebook Application
2017

Silver Award
Branded Content & Native Advertising
2017