The Vaseline Way

SOCIAL MEDIA CAMPAIGN

The Vaseline Way

The concept

In order to place Vaseline Sprays into the everyday lives of young women, we created a video series, where two seemingly opposite types of girls would be searching the ultimate, easiest and fastest way to deal with everyday situations!

For that reason, we invited two popular Greek YouTubers, who represent two different lifestyles: Marinelli and Mikri Ollandeza

Through social media, hundreds of thousands of viewers experienced how Vaseline can adapt to every lifestyle.

  • Creative Advertising
  • Brand Strategy
  • Digital Campaigns
  • Social Media Strategy
  • Video productions
The Vaseline Way. Logotype consistent with the mood of brand campaign.

Logo Design & Colors



The Vaseline Way. Marinelli.
The Vaseline Way. Marinelli.
The Vaseline Way. Mikri Ollandeza.
The Vaseline Way. Mikri Ollandeza.
The Vaseline Way. Vaseline Spray.
The Vaseline Way. Vaseline Sprays.
Vaseline. Κληρονομιά που περνάει από γενιά σε γενιά.
The Vaseline Way. Previous video.